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| Furious 7 has more value on Blu-ray than Digital. |
This week,
Fast and Furious 7 hit video on demand services a full two weeks before the release of the Blu-ray.
As a fan of the film, I decided to look into it willing to buy it. But I ran into the same problems I have always had with digital film purchases: pricing. Or more specifically, value for money. In preparation for its home video release, Universal have prepared an extended version of the film to include on the Blu-ray, alongside the theatrical version. However, those who wish to purchase the film digitally will find that they're met with both versions being released separately instead, with both priced at a whopping £13.99 if you wanted them in HD. That's an extremely high price point, especially considering you only get one version of the film. Now consider the impending Blu-ray release. You have to wait two weeks longer as part of a strategy more studios are implementing to push digital onto consumers, but when it is eventually released the price of the Blu-ray on Amazon currently stands at £14.99. It only costs £1 more for the physical copy of the disc, with all the extra costs that come along with producing that such as the packaging and the postage to retailers. When you realize that the Blu-ray also comes with both versions of the film, special features,
and a digital copy of the film anyway, you have to wonder why anybody expects you to buy digital.
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| Steam is one of the few digital retailers offering value for money |
I'm in no way against the concept of digital film purchases. It's an instant and easy way to view what films you want, wherever you want. But right now, there are too many problems facing the format to make it a viable option for most people. This is a problem I also have with another form of digital entertainment: gaming.
Steam is renowned among PC gamers for its incredible pricing and massive sales. It has completely changed the way that PC gamers buy and play games in recent years. But this is something that console gamers are not benefiting from, with games on the digital PlayStation and Xbox stores costing the same if not more than the retail physical copy of the game. It baffles me that something that unarguably costs less to produce considering the lack of postage and packaging should cost the same or more to the consumer. Digital entertainment should be passing the savings on to the audience, not having them pocketed by major corporations. Looking at my opening example of
Furious 7, this is a problem shared by the film industry. There's only a £1 price difference between digital and Blu-ray, and that measly £1 upgrade would cover the packaging, an additional version of the film, bonus features and a free digital copy anyway. If you're selling a cheaper-to-produce version of the film, stripped completely of all the added content one can get via Blu-ray, there should be a massive saving for it to pay off.
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| You'll have to wait an extra month for Ultron on Blu-ray in US. |
Right now, the only reason studios and digital retailers are offering you for buying digital over Blu-ray is indeed this exclusivity window that so many studios are implementing. This is basically their way of trying to force digital onto the consumer rather than actually making it a worthy option. Besides the aforementioned UK release strategy of
Fast and Furious 7, let's look at the US release strategy for
Avengers: Age of Ultron. According to an
official Marvel press release, fans can purchase
Age of Ultron digitally on September 8th, but have to wait three and a half weeks until October 2nd if they wish to instead purchase the Blu-ray. Now credit where credit is due, this release at least offers digital consumers the same bonus features one could buy on a Blu-ray (America seems to have digital down a little better than UK right now), but the point still stands that this release strategy is clearly designed to funnel excited consumers who don't want to wait down the digital path, with it being the only way to watch the film for close to a month. It's a sort of backwards, anti-consumer strategy. If studios and retailers want digital to replace discs, they should ensure that their digital releases are more appealing and better value for money than discs.
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| There isn't enough freedom to watch these films as you choose with digital. |
Another major issue I have with digital film purchases right now is the way in which you are forced to view them. Briefly consider the way digital music is sold and consumed. You can buy the track you want, stream it and listen to it (after all, a digital music file is very small and easily streamed regardless of connection speed), and in the case of the vast majority if not all digital music retailers, you can also download the song to listen to at your leisure across the multiple devices you know doubt own without the need for a constant internet connection. But digital films operate in a much different way. In what is no doubt a ham-fisted attempt to combat piracy, most if not all digital film retailers require that you watch the film by streaming it via their website, and offer no additional way to watch the film across other devices or without an internet connection. This is possibly the biggest problem I personally have with digital film right now. We're living in a time where internet speeds are only getting faster and faster, but it's not yet the norm for the entire general public to have fast and reliable internet. Even on a fibre optic plan, I often struggle with sluggish speeds and network drops from time to time. The big problem with digital film is that right now, if your internet goes down or becomes slow and can't handle buffering a massive digital film file, then you're denied access to your entire collection. Looking at popular digital retailer Google Play, you cannot download your film to watch offline unless you do so specifically from an Android smartphone or tablet, or through a Chromebook. So unless you own a specific compatible device, you'll have to deal without offline viewing. This goes right in the face of the ideal that digital music currently promotes, where you buy the file and then it is your to do what you want with. Until either fast and reliable internet becomes the norm, or digital retailers and studios change their stance on this and allow you to download the file that
you paid for and watch it in whatever way you want, digital is not going to be a viable complete replacement for Blu-ray. Considering how close the prices are, I feel much better buying the Blu-ray so I always have the film to watch and then using the
free digital copy that comes with it if I wish to watch it in another way.
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| Hopefully the format is perfected before digital takes over. |
In conclusion, there are just too many detrimental factors to purchasing film digital to make it a worthy successor to buying Blu-ray right now. There are, obviously, exceptions where corporations have managed to make film streaming work for them, such as a subscription plan like Netflix where a set monthly fee allows you access to their hundreds, maybe even thousands, of titles. But the reason this works so well is smart pricing. Subscribing to Netflix to one month and being able to watch as many of their titles as often as you want for that title would currently cost you less than it would to buy one new digital film. Buying digital is just too costly for its own good, considering they are saving on manufacturing. When you consider that on top of that it also limits the content you get (there aren't a lot of titles in UK where buying digitally will get you the same bonus features as the Blu-ray), that you're limited in the ways you can watch (only online streaming) and that purchasing physically is pretty much guaranteed to get you a free digital copy anyway at near enough the same price, there's not really a good enough reason to buy digitally right now. Until retailers and studios stop funneling their products through exclusivity windows and start actually polishing their product and making it an appealing buy, I'll continue supporting the physical formats.